{"id":2189,"date":"2025-09-08T17:47:56","date_gmt":"2025-09-08T14:47:56","guid":{"rendered":"https:\/\/e-learning.gastroinnovation.eu\/?post_type=courses&#038;p=2189"},"modified":"2025-09-08T14:47:57","modified_gmt":"2025-09-08T14:47:57","slug":"ro_mod6","status":"publish","type":"courses","link":"https:\/\/e-learning.gastroinnovation.eu\/ro\/courses\/ro_mod6\/","title":{"rendered":"Modul 6 : Strategii de Marketing pentru Consumul de Insecte \u00een Gastronomie"},"content":{"rendered":"<p>Drag\u0103 Participant,<\/p>\n<p>Bine ai venit la <em>Modulul 6: Strategii de Marketing pentru Gastronomia cu Insecte<\/em>! Suntem \u00eenc\u00e2nta\u021bi s\u0103 te avem al\u0103turi de noi \u00een aceast\u0103 aventur\u0103 fascinant\u0103, \u00een care vei descoperi secretele transform\u0103rii insectelor comestibile dintr-o curiozitate \u00eentr-o tendin\u021b\u0103 culinar\u0103 celebrat\u0103. Acest curs este poarta ta c\u0103tre st\u0103p\u00e2nirea artei marketingului \u00eentr-un domeniu gata s\u0103 revolu\u021bioneze buc\u0103t\u0103ria modern\u0103.<\/p>\n<p>\u00cen urm\u0103toarele \u0219ase unit\u0103\u021bi, vei p\u0103trunde \u00eentr-o lume plin\u0103 de oportunit\u0103\u021bi:<\/p>\n<ul>\n<li>Vei descoperi cum <strong>povestirea \u0219i percep\u021bia<\/strong> pot schimba atitudinile culturale fa\u021b\u0103 de alimentele pe baz\u0103 de insecte, a\u0219a cum sushi a cucerit pie\u021bele occidentale (Unitatea 1).<\/li>\n<li>Vei explora <strong>poten\u021bialul pie\u021bei globale<\/strong>, de la o industrie de 1 miliard de dolari ast\u0103zi la 8 miliarde estimate p\u00e2n\u0103 \u00een 2030, \u0219i vei identifica publicul cheie, precum pasiona\u021bii de mediu \u0219i gurmanzii (Unitatea 2).<\/li>\n<li>Vei \u00eenv\u0103\u021ba s\u0103 creezi <strong>m\u0103rci atractive<\/strong> care transform\u0103 factorul \u201e\u00eeh\u201d \u00eentr-o experien\u021b\u0103 \u201emmh\u201d prin pozi\u021bionare strategic\u0103 \u0219i design (Unitatea 3).<\/li>\n<li>Vei st\u0103p\u00e2ni <strong>canalele de marketing digitale \u0219i practice<\/strong>, de la re\u021bete pe Instagram la evenimente de degustare, pentru a captiva audien\u021ba (Unitatea 4).<\/li>\n<li>Vei folosi <strong>conformitatea reglementar\u0103 \u0219i etica<\/strong> ca instrumente puternice de marketing pentru a construi \u00eencredere \u0219i a promova sustenabilitatea (Unitatea 5).<\/li>\n<li>Te vei inspira din <strong>pove\u0219ti de succes reale<\/strong>, precum Chapul \u0219i Entomo Farms, \u0219i vei arunca o privire asupra tendin\u021belor viitoare care vor modela gastronomia cu insecte (Unitatea 6).<\/li>\n<\/ul>\n<p>Fiecare unitate prinde via\u021b\u0103 prin lec\u021bii video captivante \u0219i materiale de suport PDF desc\u0103rcabile, oferindu-\u021bi instrumentele nu doar s\u0103 \u00eenve\u021bi, ci s\u0103 \u0219i ac\u021bionezi. Fie c\u0103 e\u0219ti buc\u0103tar, specialist \u00een marketing sau sus\u021bin\u0103tor al sustenabilit\u0103\u021bii, acest modul te \u00eemputernice\u0219te s\u0103 conduci eforturile de a face din buc\u0103t\u0103ria pe baz\u0103 de insecte o senza\u021bie mainstream.<\/p>\n<h5 style=\"text-align: center\">Pentru a urma procesul de formare \u0219i a primi un certificat la sf\u00e2r\u0219itul modulului, trebuie s\u0103 v\u0103 \u00eenregistra\u021bi pe platform\u0103 \u0219i s\u0103 v\u0103 \u00eenscrie\u021bi la modul. De\u0219i v\u0103 recomand\u0103m insistent s\u0103 v\u0103 \u00eenregistra\u021bi, pute\u021bi accesa con\u021binutul nostru de formare f\u0103r\u0103 a v\u0103 \u00eenregistra, utiliz\u00e2nd linkurile de mai jos.<\/h5>\n<h5 style=\"text-align: center\"><a style=\"font-size: 16px\" href=\"https:\/\/e-learning.gastroinnovation.eu\/wp-content\/uploads\/2025\/04\/ROMANIAN-Module-6-Syllabus-Marketing-Strategies-for-Insect-Consumption-in-Gastronomy.pdf\" target=\"_blank\" rel=\"noopener\">Modulul 6 Syllabus-Script<\/a><\/h5>\n<h5 style=\"text-align: center\"><a href=\"https:\/\/youtu.be\/aVW8j7VlDoM?si=Nx7dCDL1ABWrWgtY\" target=\"_blank\" rel=\"noopener\">Unitatea 1 Video\u00a0<\/a> \u00a0 \u00a0 <a href=\"https:\/\/e-learning.gastroinnovation.eu\/wp-content\/uploads\/2025\/04\/Suport-de-Curs-Modul-6-Unitatea-1.pdf\" target=\"_blank\" rel=\"noopener\">Unitatea 1 Suport pentru curs<\/a><\/h5>\n<h5 style=\"text-align: center\"><a href=\"https:\/\/youtu.be\/-QEiHEkW-C4?si=N1dKIB-JGHKPI-5E\" target=\"_blank\" rel=\"noopener\">Unitatea 2 Video<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/e-learning.gastroinnovation.eu\/wp-content\/uploads\/2025\/04\/Suport-de-Curs-Modul-6-Unitatea-2.pdf\" target=\"_blank\" rel=\"noopener\">Unitatea 2 Suport pentru curs<\/a><\/h5>\n<h5 style=\"text-align: center\"><a href=\"https:\/\/youtu.be\/e3cNiM4Bwx4?si=2QsifgMAXOnBznoL\" target=\"_blank\" rel=\"noopener\">Unitatea 3 Video\u00a0<\/a> \u00a0 \u00a0 <a href=\"https:\/\/e-learning.gastroinnovation.eu\/wp-content\/uploads\/2025\/04\/Suport-de-Curs-Modul-6-Unitatea-3.pdf\" target=\"_blank\" rel=\"noopener\">Unitatea 3 Suport pentru curs<\/a><\/h5>\n<h5 style=\"text-align: center\"><a href=\"https:\/\/youtu.be\/3Dhr6AiVVac?si=zpxoG4jMkk_TNZ0f\" target=\"_blank\" rel=\"noopener\">Unitatea 4 Video<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/e-learning.gastroinnovation.eu\/wp-content\/uploads\/2025\/04\/Suport-de-Curs-Modul-6-Unitatea-4.pdf\" target=\"_blank\" rel=\"noopener\">Unitatea 4 Suport pentru curs<\/a><\/h5>\n<h5 style=\"text-align: center\"><a href=\"https:\/\/youtu.be\/PWIphDeZko8?si=4101QZczmwspfMk9\" target=\"_blank\" rel=\"noopener\">Unitatea 5 Video<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/e-learning.gastroinnovation.eu\/wp-content\/uploads\/2025\/04\/Suport-de-Curs-Modul-6-Unitatea-5.pdf\" target=\"_blank\" rel=\"noopener\">Unitatea 5 Suport pentru curs<\/a><\/h5>\n<h5 style=\"text-align: center\"><a href=\"https:\/\/youtu.be\/y7x1NsBRC0c?si=Tw83EwZFP6QC8gI1\" target=\"_blank\" rel=\"noopener\">Unitatea 6 Video<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/e-learning.gastroinnovation.eu\/wp-content\/uploads\/2025\/04\/Suport-de-Curs-Modul-6-Unitatea-6.pdf\" target=\"_blank\" rel=\"noopener\">Unitatea 6 Suport pentru curs<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Drag\u0103 Participant, Bine ai venit la Modulul 6: Strategii de Marketing pentru Gastronomia cu Insecte! Suntem \u00eenc\u00e2nta\u021bi s\u0103&hellip; <a class=\"continue\" href=\"https:\/\/e-learning.gastroinnovation.eu\/ro\/courses\/ro_mod6\/\">Continue Reading<span> Modul 6 : Strategii de Marketing pentru Consumul de Insecte \u00een Gastronomie<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":2192,"template":"","course-category":[],"course-tag":[],"class_list":["post-2189","courses","type-courses","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/e-learning.gastroinnovation.eu\/ro\/wp-json\/wp\/v2\/courses\/2189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-learning.gastroinnovation.eu\/ro\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/e-learning.gastroinnovation.eu\/ro\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/e-learning.gastroinnovation.eu\/ro\/wp-json\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-learning.gastroinnovation.eu\/ro\/wp-json\/wp\/v2\/media\/2192"}],"wp:attachment":[{"href":"https:\/\/e-learning.gastroinnovation.eu\/ro\/wp-json\/wp\/v2\/media?parent=2189"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/e-learning.gastroinnovation.eu\/ro\/wp-json\/wp\/v2\/course-category?post=2189"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/e-learning.gastroinnovation.eu\/ro\/wp-json\/wp\/v2\/course-tag?post=2189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}